Supernatural Orders - iFood

The day on Halloween when we revived dishes that had been killed off restaurant menus.

Role: Senior Copywriter

According to folklore, Halloween is the day when the supernatural gates are opened, and the dead come back to walk over our world. So iFood, the biggest Brazilian food delivery app, took advantage of this gap to bring back some meals that partner restaurants killed.

Posters

EN: “Enjoy it before someone kill it again.”

EN: “Half cheese. Half ghost.”

EN: “The comeback of a flavor
that had gone on to a better place.”