YEAR 1
Keep Living Coral - WWF Hungary
The day we hijacked Pantone's colour of the year to show that corals are more than just a colour.
Pantone's color of the year for 2019 is Living Coral. Nevertheless, due to the amount of plastic humanity has thrown out into oceans, 75% of all our "living" corals are endangered. Also, all the species depend on them. To turn this trend into a powerful message for WWF Hungary, we've decided to do something unthinkable: we hijacked the color of the year.
Role: Copywriter
Save Classic Blue - WWF Hungary
The day we tried to actually save Pantone's color of the year.
YEAR 2
The problem is: over the years, our blue skies are turning gray due to the amount of air pollution caused by excessive carbon emissions. WWF Hungary has decided to address this issue and send a powerful message to the world. But this time, the effort was different. Instead of raising awareness, we decided to bring results: all the posters were made of a material that filters out air pollution.
Role: Associate Creative Director and Copywriter