The Climb of Life - Prudential Global
The day we invited 9 climbers to summit 10 iconic mountains around the world to make a metaphor about the climbs of life.
Role: Senior Copywriter
From base to peak, ups and downs, and slippery steps: life is a climb, and everyone has their own mountains to climb. They are personal and irreplaceable and, many times, scary. With that in mind, we created "The Climb of Life", a branded content short film series that highlights the inner climbs of 9 inspiring climbers as they conquer the heights of 10 mountains around the world.
Episode 1 - Aretha Duarte
Episode 2 - Chenchen
Launch film
Episode 3 - Valentina Aguado
Episode 4 - Kai Lightner
Episode 5 - Facundo Langbehn
Episode 6 - Prerna Dangi
Episode 7 - Akiyo Noguchi