Kero Coco is a leader in the market of coconut water. It's made with 100% green coconut, becoming the closest you can get from Coconut water in natura. However, with the passing years, the Pepsico's love brand was losing share to newcomers and needed urgently repositioning itself. When we've visited its origins we found its most valuable, chocking truth: this product was not made by Pepsico. It's made by nature, and Pepsico entered as a partner to make it possible for the product to reach the big city.

Role: Copywriter