Equal Colors - Alma Ventlenyi

The day a fashion brand tried, for a day, change the narrative about racism.

Unfortunately, in 2019, we heard about many racism cases all over the world. Childish Gambino's 'This Is America' and the Oscar debates are examples that highlight the importance to discuss this topic. It's no different in the fashion world. So we decided on March 21st, the day to fight racism, to create a campaign to bring this discussion to Alma Ventlenyi's fans on social networks.

Role: Copywriter